Do I really need a website?

Q:  My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?

A:

That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age.

So should your business have a website, even if your business is small and sells products or services you don't think can be sold online?

Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company.

Your website is an important part of your business. Make sure you treat it as such.

Extract from: Entreprenuer.com - read the full article here.

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