Electronic Newsletters open up a whole range of possibilities to service providers and retail outlets, e.g. a garage/service centre can notify existing clients that vehicles are due for service, notification of clients of special offers or new products and services.
Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as money-making ventures and sold directly to subscribers. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.
Create a customised newsletter template,
Provide you with a report detailing the statistics of the electronic newsletter campaign (such as the number of emails sent, the number of emails opened, etc).
Newsletters can also be a method of recruiting new clients if you can offer a subscription to a newsletter on your website. Subscribers will provide you with email details and you can once again notify them by means of your monthly or bi monthly newsletter of upcoming specials.
Some reasons to make use of Electronic Newsletters:
Email newsletters perform one major function: reminding potential clients that you’re here, waiting for their business.
Different People, Different Channels: Some portion of your audience will turn to Twitter for your latest. Some will check in on your Facebook page. Still others will want your info delivered to their inbox because email newsletters remains their first choice for communications from you. Email newsletters keep you communicating with different people via different channels.
Nurturing From Prospect to Customer: The email newsletter remains an effective way to build a relationship with a prospect, nurturing them along until they become a customer.
Staying Top of Mind: When someone buys from you, that’s only the beginning of the potential purchases that lie ahead, as long as you keep nurturing the relationship along.
Content Marketing: Content marketing is still a hot topic, and an easy one for you to address if an email newsletter is already part of your marketing arsenal.